daniel 
白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办22届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十二届白金创意国际大学生平面设计大赛，于2021年10月22日22时正式启动，历时66天，截止至2021年12月27日24时。
本届白金创意大赛聚集15位海内外知名设计师参与评选，先后开展了4轮的严格审核，完成了包含主题设计竞赛单以及自由主题设计竞赛单元在内，共计10项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。
总收件数：
28594
参赛人次：
14972
国家及地区：
19
>> 自由主题竞赛单元——B7.包装设计类别共产生37件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖10名、入围奖23名。>>
TETRICHO巧克力
作者: 冯时雨 | 导师: Alisa Zamir
院校: 普瑞特艺术学院
TETRICHO
Designer: Feng Shiyu | Adviser: Alisa Zamir
School: Pratt Institute
TETRICHO = TETRIS + CHOCOLATE | TETRICHO是一个充满趣味性的坚果巧克力品牌，它的包装灵感来自于90后的经典童年游戏——俄罗斯方块。采用来自世界七大洲的新鲜坚果作为原材料，TETRICHO致力于将最纯正的坚果风味保留在每一颗巧克力中。当你打开盒子时，会发现盖子内侧藏着一块小小的大陆地图，这代表了每种坚果的原产地。希望你喜欢这一份“发现新大陆”的小惊喜。另外，坚果风味的巧克力饼干作为TETRICHO的延伸产品，是每一个甜味爱好者不能错过的美味！
TETRICHO is a food brand providing a series of products of different flavours that are packaged in a special set of Tetris looking packages. It offers playful and flavorful chocolates and cookies to customers of all ages both offline and online. The TETRICHO product line is made with 100% natural nut ingredients from seven continents! The various flavours of products and packages are designed to represent the different Tetris Game shapes to help identify the different nutty savours and to add a joyful and fun experience, as well as a marketing after-use value. For the main product chocolate, TETRICHO targeted the original states of each naturally grown nuts, culled the finest ones with fresh roast, and folded into the super smooth cocoa, to create the purest taste. In addition to nut chocolates, TETRICHO includes cookie bars based on nut ingredients. Different flavours are shown in a unique package as a modular unit. Another uniqueness is that maps of seven continents with a line of welcome are hidden in the opening lid of each box as a little surprise to the customers.
Chinemojiese Calendar 2022
作者: 杨迪凯 | 导师: 傅斌
院校: 西安美术学院
Chinemojiese Calendar 2022
Designer: Yang Dikai | Adviser: Fu Bin
School: Xi’an Academy of Fine Arts
Emoji表情已成为交流中时常被使用的一款视觉符号，具有清晰明了的图像表征。本款日历将emoji表情进行串联和组合，形成具有特定意味的趣味符号排列，搭配文字表述，形成日历版式，让原本单调的文字讯息增添情感上的细微差别，将时间的流动感弱化，而更着眼于对使用者每日心理的暗示与导向，期盼受众通过对emoji符号谜语式组合的猜测获得日常生活中的“小确幸”，获得亲切感或传达爱意。日历下部做拉孔处理，可将下部撕下作为书笺使用。
Emoji has become a visual symbol frequently used in communication, with clear and distinct image representation. This calendar combines emoji into a series and a combination to form an interesting symbol sequence with a specific meaning. Together with text expressions, it creates a calendar format. The emoji adds emotional nuance to the otherwise monotonous text messages. This calendar weakens the flow of time and focuses on the users’ daily psychology, hoping that the users can get some “tiny happiness” in daily life, get a feeling of intimacy or convey love by guessing the combinations of emoji riddles. The lower part of the calendar is punched, you can tear off the lower part and use it as a bookmark.
南北湖景区系列包装设计
作者: 金潇 | 导师: 俞斌浩
院校: 杭州师范大学
Series Packaging Design of Nanbei Lake Scenic Spot
Designer: Jin Xiao | Adviser: Yu Binhao
School: Hangzhou Normal University
因南北湖是“钱塘江入海第一湾”，是景区logo图形的由来，包装为了再次突出logo图形，设计成具有同样弧度的礼盒，强调品牌形象。蔬菜包装为礼盒装，外盒连接尼龙肩带。内盒辅助图形为logo字体笔画拆分重组形成的大头菜、猫头笋、松花蕈。户外运动品包装图案同为该字体笔画拆分组成的拳头图案，表现抓握海绵棒与运动时的力量感。部分异形明信片采用两纸贴合方式，再一次突出盒子外形和品牌形象。整体包装调性亲和、面向年轻群体。
As Nanbei Lake is “the first bay where Qiantang River flowing into the sea” and the origin of the logo graphics of the scenic spot, the packaging is designed as a gift box with the same radian to highlight the logo graphics and emphasize the brand image. The vegetables are packed in gift boxes, and the outer boxes are connected with nylon shoulder straps. The auxiliary graphics in the inner box are turnips, cathead bamboo shoots and pine mushroom formed by splitting and reorganizing the original logo font strokes. The packaging pattern of outdoor sports goods is a fist composed of the split strokes of the font, which shows the sense of strength when grasping the sponge stick and exercising. Some special-shaped postcards use two paper fitting method to highlight the box shape and brand image again. The whole package is tonal and friendly, and is oriented to young groups.
福气星球
作者: 付原君 | 导师: 沈巾力
院校: 四川美术学院
Blessed Planet
Designer: Fu Yuanjun | Adviser: Shen Jinli
School: Sichuan Fine Arts Institute
气球是美好的象征，但在大多数时间都是以配角的身份作为节日点缀，这与当代年轻人在社会环境下找不到自我存在感相通，气球的特性是容易破损，年轻人也是容易被现实的种种压力影响，变得颓废沮丧，所以在我的设计选题中，气球变成了主角，作为第一人称从脆弱不起眼的角色变成了能做为礼物的主角，在多变的形态里传达祝福的不同含义，分别从饮食、生活、事业心态四个方面出发，打破了气球原有的局限，以及对于气球固化的认知。
Balloons are a symbol of beauty, but most of the time they are regarded as supporting roles as festival decorations, which is in line with the fact that contemporary young people can’t find a sense of self-existence in today’s social environment. Balloons are easy to be broken, while young people are also prone to be affected by various pressures of the reality and become decadent and depressed. So I choose balloon as the protagonist in my design. The work shows that balloon changes from a fragile and inconspicuous character to the protagonist who can be used as a gift from the first-person perspective. The balloon conveys different meanings of blessings via changing forms, in four aspects: diet, life and career mentality. This removes the original limitations of balloons and breaks people’s fixed cognition of balloons.
BE REAL果酒包装设计
作者: 郭童 | 导师: 张培源、王晓峰
院校: 山东工艺美术学院
BE REAL Fruit Wine Packaging Design
Designer: Guo Tong
Adviser: Zhang Peiyuan / Wang Xiaofeng
School: Shandong University of Art & Design
茶隐袋泡茶
作者: 徐育青、肖琪媛、谭佳 | 导师: Chris Ro
院校: 弘益大学
CHAYIN Teabag
Designer: Xu Yuqing / Xiao Qiyuan / Tan Jia
Adviser: Chris Ro
School: Hongik University
亚热带——茶叶包装设计
作者: 王琦 | 导师: 孔令旗
院校: 澳门科技大学
Subtropic — TeaPackaging Design
Designer: Wang Qi | Adviser: Kong Lingqi
School: Macau University of Science and Technology
“捉纸鹞”阳江风筝亲子文创
作者: 吴帆 | 导师: 吕城、徐汉民
院校: 北京理工大学珠海学院
“Catch Kit ” Yangjiang Kite Cultural and Creative Design
Designer: Wu Fan | Adviser: Lyu Cheng / Xu Hanmin
School: Beijing Institute of Technology, Zhuhai
武汉体育学院运动服装包装
作者: 罗威力
院校: 武汉体育学院
Wuhan Sports University Sportswear Packaging
Designer: Luo Weili
School: Wuhan Sports University
三百张——特殊时期卷纸包装
作者: 赵纪彤、丁一 | 导师: 吴林桦
院校: 西安美术学院
300 Pieces of Paper
Designer: Zhao Jitong / Ding Yi | Adviser: Wu Linhua
School: Xi’an Academy of Fine Arts
澳门金莱浓缩菜蜜系列包装设计
作者: 陈子宏、蔡若恒 | 导师: 张俊
院校: 北京理工大学珠海学院
Macao JINLAI Series Concentrated Honey Beverage Packaging Design
Designer: Chen Zihong / Cai Ruoheng
Adviser: Zhang Jun
School: Beijing Institute of Technology, Zhuhai
“NOTE”口琴包装设计
作者: 虞杰、郝珮栋
院校: 福建工程学院
“NOTE” Harmonica Packaging Design
Designer: Yu Jie / Hao Peidong
School: Fujian University of Technology
朝露
作者: 殷湘程、郝天禄、陆星行 | 导师: 吴炜晨
院校: 中国美术学院
DEW A.M.
Designer: Yin Xiangcheng / Hao Tianlu / Lu Xinghang
Adviser: Wu Weichen
School: China Academy of Art
“潮流”饼干包装设计
作者: 陈培雪 | 导师: 郝银忠
院校: 滨州学院
“TREND” Biscuit Packaging Design
Designer: Chen Peixue | Adviser: Hao Yinzhong
School: Binzhou University
太阳系1.0系列巧克力包装设计
作者: 张俊彦、杜昌林、陈浩立 | 导师: 黄晨
院校: 四川大学
Solar System 1.0 Series Chocolate Packaging Design
Designer: Zhang Junyan / Du Changlin / Chen Haoli
Adviser: Huang Chen
School: Sichuan University
中元
作者: 陈楚烨 | 导师: 林涛
院校: Class Tao
Zhong Yuan Festival (The Date of the Ghosts)
Designer: Chen Chuhua | Adviser: Lin Tao
School: Class Tao
无名有物2021礼盒
作者: 廖佳佳 | 导师: 宋倩
院校: 广州美术学院
MUMEDESIGN for 2021
Designer: Liao Jiajia | Adviser: Song Qian
School: Guangzhou Academy of Fine Arts
「诞」包装生命——概念包装设计
作者: 曹润鑫 | 导师: 秦伟
院校: 上海师范大学
Birth Packaging Life — Conceptual Packaging Design
Designer: Cao Runxin | Adviser: Qin Wei
School: Shanghai Normal University
FLATEA茶里
作者: 赵海茵
院校: 深圳信息技术技术学院
FLATEA
Designer: Zhao Haiyin
School: Shenzhen Institute of Information Technology
旅途咖啡
作者: 尹路、廖文文 | 导师: 强墨
院校: 广州美术学院
Moving Coffee
Designer: Yin Lu / Liao Wenwen | Adviser: Qiang Mo
School: Guangzhou Academy of Fine Arts
“CIRCLE——圈层折叠”品牌包装设计
作者: 肖珺文、康雨婷、董俊妍
导师: 毛雪、郑名宏
院校: 中国美术学院
CIRCLE Brand Packaging Design
Designer: Xiao Junwen / Kang Yuting / Dong Junyan
Adviser: Mao Xue / Zheng Minghong
School: China Academy of Art
西湖四时
作者: 胡川
院校: 中国美术学院
XiHuSiShi
Designer: Hu Chuan
School: China Academy of Art
“一屋”礼物
作者: 陈枫 | 导师: 梁逸晟
院校: 厦门大学嘉庚学院
“One Room” Gift
Designer: Chen Feng | Adviser: Liang Yisheng
School: Xiamen University Tan Kah Kee College
神兽
作者: 黄睿
院校: 南京艺术学院
Mythical Animals
Designer: Huang Rui
School: Nanjing University of the Arts
奏耐天津
作者: 刘晓燕
院校: 江南大学
Love Tianjin
Designer: Liu Xiaoyan
School: Jiangnan University
