daniel 
白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办22届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十二届白金创意国际大学生平面设计大赛，于2021年10月22日22时正式启动，历时66天，截止至2021年12月27日24时。
本届白金创意大赛聚集15位海内外知名设计师参与评选，先后开展了4轮的严格审核，完成了包含主题设计竞赛单以及自由主题设计竞赛单元在内，共计10项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。
总收件数：
28594
参赛人次：
14972
国家及地区：
19
>> 自由主题竞赛单元——B3.品牌设计类别共产生32件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖4名、入围奖24名。>>
创艺星
作者: 格绒翁登
院校: 四川美术学院
Creativity-Art-Star
Designer: Gerong Wengdeng
School: Sichuan Fine Arts Institute
创艺星美育是一家关注儿童、青年以及成人美育的美术培训机构。其核心理念是：创造力和艺术性的融合体将会造就未来的新星。首先，我们对于创艺星的理解是：其美育的对象不仅是消费者本身，而是希望辐射到任何通过各种方式了解创艺星的人。最终品牌形象设计的核心元素是由英文字母构成的一支画笔，意为：“所绘即为所想，所想皆可绘。”由于创艺星的主要针对群体还是少儿和初、高中学生，所以我们希望在品牌形象方面能够给那些对美术有兴趣或者今后有意走上相关职业道路的同学以创意性的潜意识启发：执笔绘出未来的无限可能。因此，最终的设计裹挟着我们所理解的品牌理念在不同类型物料的展示和场景应用中流淌着。
创造力是此次设计的出发点，我们希望创艺星能够有更多的可能性。视觉上的呈现只限于我们创造的可能性母体：我们将品牌的核心图形——“一支笔”置于所有物料的正面，而背面则是我们所绘出的对应图形，图形的形成并不设限，因此之后任何来到创艺星的人群都能够创造出属于他们的可能性，这些可能性包含的是每个人不同的思维、观察世界不同的角度、具像化自己想象力不同的方式，而这些未来的所有可能性才共同构成了创艺星的品牌价值。
Creativity-Art-Star Aesthetic Education Center is an art training institution focusing on children, youth and adult aesthetic education. Its core idea is that the combination of creativity and artistry will create a new star for the future. First of all, our understanding of Creativity-Art-Star is that the target group of its aesthetic education is not only its current consumers, but also anyone who knows Creativity-Art-Star through various ways. The core element of the final brand design is a brush composed of English letters, which means: “what you draw is what you think, and what you think can be drawn.” As the target clients of Creative-Art-Star are children and junior and senior high school students, we hope our brand design can inspire those potential artists’ creativity subconsciously to draw their infinite possibilities for the future. Therefore, the final design flowed with the brand concept we understand is displayed and applied by different forms in various scenes.
Creativity is the starting point of this design. We hope Creativity-Art-Star can have more possibilities. The visual presentation is limited to the possibility source we’ve created: we place the core figure of the brand, the brush on the front of all designed works. While on the back are the patterns we draw. There is no limit to the formation of the patterns. Therefore, any people who join Creativity-Art-Star can create their own possibilities. These possibilities include everyone’s different thinking, different angles to observe the world and different ways to visualize their own imagination. All these future possibilities together constitute the brand value of Creativity-Art-Star.
不服水土·黄河文化节
作者: 崔悦、梁馨心
院校: 中国美术学院
Bu Fu Shui Tu · Yellow River Cultural Festival
Designer: Cui Yue / Liang Xinxin
School: China Academy of Art
黄河文化是中华文明的重要组成部分，是中华民族的根和魂。为振兴黄河文化，将黄河文化以新时代所接受的方式带到大家面前，我们通过聚焦调研，找到了黄河文化与当代年轻人生活联系最为紧密的一种文化类别——祈福文化。由是，我们希望以一种新形式的符合当代潮流的方式，让当代年轻人接受传统的黄河文化。黄河流域的九省之中都各自蕴藏着不尽相同的祈福文化。它们形式各异、神秘古老却鲜为人知。我们提取九大省的标志性祈福文化符号与色彩，加入象征中华民族的毛笔字的形式介绍祈福仪式，表现祈福背后所蕴含的人们对于生活、未来的期望，体现了黄河祈福文化与人、土、河的紧密联系。我们拟设黄河文化节，以此期望黄河祈福文化将在现代焕发出新的生命力，打破人们对神秘古老的黄河的固有印象，促进黄河文化在当今的传播与交融。
Yellow River culture is an important part of Chinese civilization and the root and soul of the Chinese nation. In order to revitalize the Yellow River culture and bring the Yellow River culture to everyone in the way accepted in the new era, through focused researches, we found a cultural category that is most closely related to the life of young people in the Yellow River culture — blessing culture. Therefore, we hope to find a new form in line with the contemporary trend to make contemporary young people respond more favorably to the traditional Yellow River culture. Each of the nine provinces along the Yellow River basin contains different blessing cultures. However, these diverse ancient cultures are mysterious and little-known. We extract the symbolic cultural symbols and colors of blessing from these nine provinces, and introduce the blessing ceremony in the form of Chinese calligraphy to express people’s expectations for life and future through the blessing, and to reflect the close connection between the Yellow River blessing culture and people, soil and river. We plan to hold the Yellow River Culture Festival, hoping that the Yellow River blessing culture will glow with new vitality in modern times, break people’s inherent impression on the mysterious ancient Yellow River, and promote the spread and integration of the Yellow River culture in today’s world.
“闹now”北京理工大学珠海学院设计与艺术学院2022毕业设计展视觉设计
作者: 洪烁彤、丁梓岚、张创权 | 导师: 吕城
院校: 北京理工大学珠海学院
“闹now” Main Visual Design for the 2022 Graduation Exhibition of the School of Design and Art, Beijing Institute of Technology, Zhuhai
Designer: Hong Shuotong / Ding Zilan / Zhang Chuangquan
Adviser: Lyu Cheng
School: Beijing Institute of Technology, Zhuhai
本次毕业设计展将以“闹now”为主题，一是为了在后疫情时代激发学生们的生机与活力，二是为了探讨专业之间的跨界融合。闹now主视觉主要由绚丽的图形元素构成，虽然每个专业都有一个属于自己的符号，但表达方式又具有一致性，代表着参展专业的变化与交流，强调多元通融与模糊的专业界限。回顾四年，我们在理想的路上不断尝试与打破，怀着对未来的憧憬，探索、淬炼、收获。我们在流动的思绪中斟酌实践的变幻，集合了专业的元素，堆叠着创意，创造出独一无二的作品。毕业进行时，我们一致将视野回归至当下，传递热爱，分享感受，探讨未来，一起“闹now”吧。
The theme of this graduation design exhibition will be “闹now”. It is to stimulate the vitality of students in the post-epidemic era, as well as also to explore the cross-border integration among different majors. Although each major has its own symbol, we can still see the consistency in their way expressing way, representing changes and exchanges of the participating majors, emphasizing the diversity and inclusion and also blurred boundaries among different majors. Looking back on the past four years, we have constantly tried and retried to pursue ideals with a vision for the future. During this process, we explored, improved and harvested. In our flowing minds, we consider the changes of practice, bring together elements of our majors, and create our unique works. The graduation is coming soon, let’s unanimously return our vision to the present, pass on love, share feelings, discuss the future, and “闹now” together!
长效转译站
作者: 长效转译员 | 导师: 万千个
院校: 广州美术学院
Translation Space for Long-Term Coding
Designer: Long-term Translators | Adviser: Wan Qiange
School: Guangzhou Academy of Fine Arts
“长效转译站”是一个链接设计师和消费者的空间。基于将设计师的想法传递给消费者的理念，针对“生产过量”商品推陈出新的速度飞快的痛点，反思设计到底是为了什么，“长效转译站”通过在当地二手市场淘货-筛选长效设计桌面电器-检查及维修产品-感受产品的设计理念-内化设计理念后输出给客户的流程，将每个长效设计产品视为一串“长效编码”，转译编码并跟消费者一起探讨什么是真正好的设计。
“Translation Space for Long-Life Coding ” is a space linking designers and consumers. Based on the philosophy of passing the designers’ ideas to the consumers, and aiming at the pain points of rapid iteration of the “overproduced” commodities, we reflect on what the design is for. Through a process including a) purchasing goods in the local second-hand market; b) selecting long-life design electrical appliances; c) checking and repairing products; d) understanding the design concept of the product; e) internalizing the design concept and outputting it to the customer, we treat each long-life design product as a series of “long-term code”, translate the code and discuss with consumers to explore what is the truly good design.
衍物室
作者: 王勤 | 导师: 沈巾力
院校: 四川美术学院
Plant Derived Room
Designer: Wang Qin | Adviser: Shen Jinli
School: Sichuan Fine Arts Institute
蚀糜
作者: 钟熠 | 导师: 方舒弘
院校: 中国美术学院
Erosion
Designer: Zhong Yi | Adviser: Fang Shuhong
School: China Academy of Art
冠农——新疆番茄品牌设计
作者: 陈芝宇 | 导师: 吴炜晨
院校: 中国美术学院
Design of Xinjiang Tomato Brand
Designer: Chen Zhiyu | Adviser: Wu Weichen
School: China Academy of Art
逃花源
作者: 刘昭含、杨闵祺
院校: 上海视觉艺术学院
TAOHUAYUAN
Designer: Liu Zhaohan / Yang Minqi
School: Shanghai Institute of Visual Arts
外太空｜降临
作者: 王旭风 | 导师: Adrian Shaughnessy
院校: 皇家艺术学院
Deep Space | The Landing
Designer: Wang Xufeng | Adviser: Adrian Shaughnessy
School: Royal College of Art
Mixtape咖啡馆
作者: 孙智威、贺论一 | 导师: 叶仲楠
院校: 西安美术学院
Mixtape cafe
Designer: Sun Zhiwei / He Lunyi | Adviser: Ye Zhongnan
School: Xi’an Academy of Fine Arts
绿野寻踪
作者: 谯瑞雪、李思懿、卢健文 | 导师: 卢西、王弋
院校: 中国美术学院
Maslow Manufacturing Program
Designer: Qiao Ruixue / Li Siyi / Lu Jianwen
Adviser: Lu Xi / Wang Ye
School: China Academy of Art
马斯洛制造计划
作者: 张紫薇、薛诗凡 | 导师: 陈红
院校: 北京工业大学
Maslow Manufacturing Program
Designer: Zhang Ziwei / Xue Shifan | Adviser: Chen Hong
School: Beijing University of Technology
嘉善京砖
作者: 陈奕含 | 导师: 成朝晖
院校: 中国美术学院
JIASHAN JINGZHUAN
Designer: Chen Yihan | Adviser: Chen Zhaohui
School: China Academy of Art
解忧食堂
作者: 解忧小组 | 导师: 孙可
院校: 四川美术学院
Miracles of the Dining-Hall
Designer: Happy team | Adviser: Sun Ke
School: Sichuan Fine Arts Institute
一颗柚子
作者: 柚子集团 | 导师: 万千个
院校: 广州美术学院
A Grapefruit
Designer: Grapefruit Groups | Adviser: Wan Qiange
School: Guangzhou Academy of Fine Arts
福气星球
作者: 付原君 | 导师: 沈巾力
院校: 四川美术学院
Blessed Planet
Designer: Fu Yuanjun | Adviser: Shen Jinli
School: Sichuan Fine Arts Institute
“前点艺术空间”品牌形象设计
作者: 李思承 | 导师: 周丽东
院校: 广州商学院
“Qian Dian Art Space” Brand Image Design
Designer: Li Sicheng | Adviser: Zhou Lidong
School: Guangzhou College of Commerce
旧物情长
作者: 丁诺、王子萱、吴漾 | 导师: 戴舒曼
院校: 浙江商业职业技术学院
Loves for Old Things Last Long
Designer: Ding Nuo / Wang Zixuan / Wu Yang
Adviser: Dai Shuman
School: Zhejiang Business College
向美而生
作者: 张克青 | 导师: 张志伟
院校: 中央民族大学
Born to Beauty
Designer: Zhang Keqing | Adviser: Zhang Zhiwei
School: Minzu University of China
「设计工厂」创意园区品牌设计
作者: 莫凡 | 导师: 罗才胜
院校: 福建江夏学院
Design Factory Creative Industry Area Brand Design
Designer: Mo Fan | Adviser: Luo Caisheng
School: Fujian Jiangxia University
大城早点
作者: 吴政锠
院校: 台中科技大学
Da Cheng Breakfast Shop
Designer: Wu Zhengchang
School: Taichung University of Science and Technology
水纹样博物馆VI设计
作者: 纪咏雯 | 导师: 何方
院校: 南京艺术学院
VI design of Water Pattern Museum
Designer: Ji Yongwen | Adviser: He Fang
School: Nanjing University of the Arts
不远
作者: 周毅俊 | 导师: 介新刚
院校: 中山职业技术学院
There is a Homestay not Far Away
Designer: Zhou Yijun | Adviser: Jie Xingang
School: Zhongshan Polytechnic
方块咖啡
作者: 童雨冰、张佳诺 | 导师: 潘其
院校: 东华大学
Square Coffee
Designer: Tong Yubing / Zhang Jianuo | Adviser: Pan Qi
School: Donghua University
大白兔复古时光系列人物设定
作者: 郭萌 | 导师: 魏坤、王云龙、曹琳
院校: 江汉大学
Retro Time of the White Rabbit
Designer: Guo Meng
Adviser: Wei Kun / Wang Yunlong / Cao Lin
School: Jianghan University
四神瓦当文创品牌设计
作者: 冯思瑶 | 导师: 刘时燕
院校: 西安美术学院
Four Gods Tile Culture Brand Design
Designer: Feng Siyao | Adviser: Liu Shiyan
School: Xi’an Academy of Fine Arts
